
Entrepreneurial AI Product Designer with over 15 years experience spanning GenAI, fintech, retail and music.
AI-augmented development
Alongside designing AI products, I build and launch them. I've shipped several SaaS and iOS apps end to end with an AI-augmented development workflow — going from concept to production in weeks, not months.
- FigmaDesign & prototyping
- LovableFull-stack web apps
- Claude CodeiOS app development
- MagnificBrand design & marketing assets
About
After completing my degree in Interactive Systems Design I wasn't excited by the work on offer at the time, so decided to launch my own startup.
This was the best decision of my career, giving me experience in Product/UX Design that you simply can't get working for someone else. Since then, I've worked in a mix of startup and corporate environments, and always bring learnings from my unique set of skills and experiences to every role.
Outside of work I love to travel. I also produce and DJ electronic music and am a Lead UX Instructor for General Assembly.

Experience
Allwyn
Lead AI Product Designer
May 2025 – present
Bud Financial
Lead Product Designer
June 2023 – Feb 2025
Vistaprint
Lead Product Designer
April 2022 – June 2023
QVC
Senior Product Designer
June 2021 – April 2022
Ultimate Guitar
Head of Design (Contract)
June 2020 – June 2021
Kurt Geiger
Lead Product Designer
October 2019 – June 2020
Sainsbury's
Senior UX Designer
January 2019 – October 2019
QVC
UX Product Designer
April 2016 – January 2019
AudioTribe
UX Lead
November 2015 – February 2016
DemoBox
Co-Founder & Lead UX Designer
February 2013 – November 2015
Chartburst
Co-Founder & Lead UX Designer
January 2011 – June 2012
Capabilities
- UX Design13+ years
- User Research13+ years
- Web Design13+ years
- UI Design11+ years
- App Design10+ years
- Design Systems10+ years
- GenAI Product Design3+ years