Qurio is a new app from QVC, that provides a place for shopping addicts to share video reviews of their favourite products. I joined the team as the Lead Product Designer on the project to develop the app from its beta concept to something that could be monetised for the business.
A big part of my role at Qurio was to help define the product strategy. The app was launched as an experiment in video-centric, user-generated-content, without the goal of immediately generating revenue. The plan was to see if we could build a community and then work out a strategy for making the most of that community. I worked with senior leadership to develop concepts around potential north stars for the product as well nearer term goals/OKR's and metrics.
I worked closely with our Researcher to define research to help optimise the app (mainly usability testing) as well as remote focus groups, surveys and interviews to help us discover what features and concepts would help the community grow and sustain itself. I enjoyed conducting many usability studies and focus groups to get some in-depth insights into our users.
I lead the design of major new features in the app, such as the Groups feature that was borne out of in-depth research with our users.
The Groups feature was a sorely needed aspect of the app as interactions and engagement were stifled by the fact that the only place to interact was in the video review comments. We found this out from surveys and user interviews and did some workshops around the statement, 'how might we provide a place where users can interact more easily and fluidly?'.
These workshops aligned on the Groups feature, that was then tested and refined with users before launching.
I joined the team when Qurio had just launched in beta with 100 users. The relentless research, prototyping, testing and frequent releases of in-demand features meant we grew the platform to over 10,000 users with very little marketing within 6 months.
